Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the following processing operations.
‘Personal data’ means any information relating to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal details. Every time you access our website, usage data is transmitted by your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our services. It is not possible to assign this data to a specific person.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your enquiry. Your data will then be deleted unless you have consented to further processing and use.

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Buyer seal rating system
On our website, we use the buyer's seal rating system of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). After your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you as part of the contract processing, whereby we use the technical system of the provider of the buyer's seal evaluation tool as part of order processing. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) lit. f GDPR by notifying us. Your e-mail address will only be used for this purpose and in particular not for further advertising and will not be passed on to other third parties. The personal data stored in this context in the technical system of the buyer's seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Forwarding the e-mail address to shipping companies to inform them about the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you by e-mail about the dispatch status. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to
proAlpha Business Solutions GmbH, Auf dem Immel 8, 67685 Weilerbach.

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.

We also use cookies on our website to enable us to analyse the surfing behaviour of our website visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-related advertising.

The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be stored together with your other personal data.
You have the right to object to this processing of your personal data based on Art. 6 (1) f GDPR at any time for reasons arising from your particular situation.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’) on our website. The purpose of data processing is to analyse this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses cookies that enable your use of the website to be analysed. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Your data may be transmitted to the USA. The European Commission has issued an adequacy decision for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR.

You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.

You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analyzing visitor behavior and visitor interests.

Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may also be transferred to the USA. The European Commission has issued an adequacy decision for data transfers to the USA.

Processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest of targeting visitors to the website with advertising by displaying personalized, interest-based ads to visitors to the provider's website when they visit other websites in the Google Display Network.

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on the opt-out mentioned there.

You can find more information on Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of Google AdWords conversion tracking
We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers.

The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

You can also deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. You can also deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.

Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” of Facebook Inc (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.

This function is used to target visitors to the website with interest-based advertising on the Facebook social network.

The Facebook remarketing tag has been implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.

You can deactivate the remarketing function “Custom Audiences” here.

For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense
We use the AdSense function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.

The purpose of this function is to rent out advertising space on the website and to target visitors to the website with interest-based advertising.

This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider's website.

Google uses cookies that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 (1) f GDPR.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.

Furthermore, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.

You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of YouTube
On our website, we use the function for embedding YouTube videos from YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).

YouTube is a company affiliated with Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there.

For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please refer to YouTube's privacy policy (https://www.youtube.com/t/privacy).

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after this period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.

You also have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purposes of direct marketing in accordance with Art. 21 (1) GDPR.

Please contact us if you wish. You can find the contact details in our legal notice.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.